LIPSTAY RUBY FLAME CHOGAN – RETRACTABLE PENCIL

The high prices of big brand perfumes are 80% related to their advertising budget. At Chogan, we only pay for the essentials of the product, namely the essence of the perfume, the organic food alcohol, and the bottle.

The brand has decided to focus on a simple and uncluttered packaging, with a single distribution channel via the web allowing to drastically reduce costs and to offer products at ultra-competitive prices.

Chogan has an exclusive contract with FragWorld, which is a renowned perfumer established in Grasse for over 250 years, it is one of the pioneers of the beautiful French perfumery.

This exclusive contract guarantees us access to the original recipes. The compositions of the perfumes are Chogan's own and are inspired by the creator brands and not copied or identical.

Chogan perfumes are concentrated perfume extracts at 30% of essence, the notes will thus stand out more, take more amplitude, that can surprise especially on the top notes which will be of a great intensity, it is thus necessary to let evolve the perfume during 10 to 15 minutes.

A perfume is made up of a structure called an olfactory pyramid, due to the fact that we distinguish the top note at the top of the pyramid, the heart note in the center, and finally the base note at the bottom. Each note is more or less persistent and does not have the same lightness or depth depending on its place in the pyramid.